Publicity and Promotion for Musicals
Books with Tips
The PR Bible for Community Theatres
- the best strategies to take when staffing and budgets are limited
- the pros and cons of various media and how to make the most of each
- the ways in which newsletters, posters, and the Web can shape a theatre's image
- how and when to get editorial attention from a newspaper
- in what sections of papers you should place your ads.
Stage Directions Guide to Publicity (Stage Directions Guides)
Full House: The Definitive Guide for Successfully Promoting School and Community Theater
Photos of Your Show
There's a helpful article on http://www.nytheatre-wire.com/fotart.htm about what to consider with regard to photos.
Suppliers for Postcards, Graphics...
See promo section of Theatresource.org
Theatre Publicists
--Peter Cromarty of www.cromarty.com/ - His company offers entertainment PR for Theatre, Dance, Music, Cabaret, and cultural institutions.
--Wayne Knickel of www.creativepr.org has spent years in the field.
--Susan Schulman www.schulmanpublicity.com Susan L. Schulman has been a theatrical press agent For more than 30 years, specializing in live entertainment including Broadway, Off-Broadway, dance, film, Special Events, TV, books, and individual personalities.
Richard Kornberg & Associates is located at 230 W. 41st Street, Suite 1305 New York, NY 10036
Phone: 212-944-9444
Spin Cycle PR has done PR for Fringe festivals etc.
David Gibbs or Darr PR as been a theater publicist in New York City for a number of years.
Keith Sherman and Associates PR Keith Sherman & Associates (KSA) is a public relations and marketing communications company headquartered in Times Square. Established in 1989, KSA represents a broad spectrum of film, television, theatre, music, sports, special events, media, lifestyles, not-for-profit organizations, celebrity clients. KSA’s corporate clientele ranges from entrepreneurial enterprises to Fortune 500 companies.
Jeffrey Richards Associates
Work: 212-489-6745
911 Seventh Avenue
New York, NY 10036
Association of Theatrical Press Agents and Managers www.atpam.com/ can also mail you a list of members.
Other PR
Fractured Atlas provides reduced fee publicity services to its members www.fracturedatlas.org/site/marketing/publicity/
Try searching for theater publicists, theatre pr companies, theater pr companies etc.
To send suggestions, comments, or questions write to info@musicalsingers.com with QUESTION or COMMENT in the subject line.
To send suggestions, comments, or questions write to comments@musicalwriters.com