Publicity and Promotion for Musicals
Start with a website for your new musical
Whether you are a producer or musical writer, your website is your calling card.
Read Ken Davenport's blog post about how to market your show online. Internet Marketing for shows
Books with Tips for publicizing shows
The PR Bible for Community Theatres
- the best strategies to take when staffing and budgets are limited
- the pros and cons of various media and how to make the most of each
- the ways in which newsletters, posters, and the Web can shape a theatre's image
- how and when to get editorial attention from a newspaper
- in what sections of papers you should place your ads.
Stage Directions Guide to Publicity (Stage Directions Guides)
Full House: The Definitive Guide for Successfully Promoting School and Community Theater
Advertising Your New Musical
Did you know that Google offers grants for the arts for their ads service? Google Grants is a program that offers up to $10,000 in free Adwords advertising per month to not not-for-profits. And Arts is a category Google likes to fund..... Read more on
Capacity Interactive - a marketing site for the arts
Photos of Your Show
There's a helpful article on http://www.nytheatre-wire.com/fotart.htm about what to consider with regard to photos.
Suppliers for Postcards, Graphics...
Theatresource - postcards - Click around the site for other options.
Theatre Publicists
--Peter Cromarty of www.cromarty.com/ - His company offers entertainment PR for Theatre, Dance, Music, Cabaret, and cultural institutions.
--Wayne Knickel of www.creativepr.org has spent years in the field.
--Susan Schulman www.schulmanpublicity.com Susan L. Schulman has been a theatrical press agent For more than 30 years, specializing in live entertainment including Broadway, Off-Broadway, dance, film, Special Events, TV, books, and individual personalities.
Richard Kornberg & Associates is located at 230 W. 41st Street, Suite 1305 New York, NY 10036
Phone: 212-944-9444
Spin Cycle PR has done PR for Fringe festivals etc.
David Gibbs or Darr PR as been a theater publicist in New York City for a number of years.
Keith Sherman and Associates PR Keith Sherman & Associates (KSA) is a public relations and marketing communications company headquartered in Times Square. Established in 1989, KSA represents a broad spectrum of film, television, theatre, music, sports, special events, media, lifestyles, not-for-profit organizations, celebrity clients. KSA’s corporate clientele ranges from entrepreneurial enterprises to Fortune 500 companies.
Jeffrey Richards Associates
Work: 212-489-6745
911 Seventh Avenue
New York, NY 10036
Association of Theatrical Press Agents and Managers www.atpam.com/ can also mail you a list of members.
Try searching for theater publicists, theatre pr companies, theater pr companies etc.
To send suggestions, comments, or questions write to carol@musicalschwartz.com