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Publicity and Promotion for Musicals

Resources for marketing and publicizing your new musical: Tips and lists of theatrical publicists.

Tips for publicizing shows

PR Guide for TheatresThe PR Bible for Community Theatres - Example of topics:

Start with a website for your new musical

Whether you are a producer or musical writer, your website is your calling card. Read Ken Davenport's blog post about how to market your show online. Internet Marketing for shows


Did you know that Google offers grants for the arts for their ads service? Google Grants is a program that offers up to $10,000 in free Adwords advertising per month to not not-for-profits.  And Arts is a category Google likes to fund..... Read more on Google.com - grants...

One arts-focused marketing company is Capacityinteractive.com

Theatre Publicists

Association of Theatrical Press Agents and Managers www.atpam.com/ can mail you a list of members. Here are some other suggestions of people and companies that offer PR for musicals.

--Peter Cromarty of www.cromarty.com/ - His company offers entertainment PR for Theatre, Dance, Music, Cabaret, and cultural institutions.

--Susan Schulman www.schulmanpublicity.com Susan L. Schulman has been a theatrical press agent For more than 30 years, specializing in live entertainment including Broadway, Off-Broadway, dance, film, Special Events, TV, books, and individual personalities.

--Richard Kornberg & Associates is located at 230 W. 41st Street, Suite 1305 New York, NY 10036. Website Kornbergpr.com/ - responsible for pr on on Broadway, off Broadway, and regional theatre shows.

--Spin Cycle PR has done PR for Fringe festivals etc.

--Keith Sherman and Associates PR Keith Sherman & Associates (KSA) is a public relations and marketing communications company headquartered in Times Square. Established in 1989, KSA represents a broad spectrum of film, television, theatre, music, sports, special events, media, lifestyles, not-for-profit organizations, celebrity clients. KSA’s corporate clientele ranges from entrepreneurial enterprises to Fortune 500 companies.

--Jeffrey Richards Associates Jeffreyrichardsassociates.com/ works with Broadway and other shows.
Work: 212-489-6745
911 Seventh Avenue
New York, NY 10036

--Wayne Knickel of www.creativepr.org has spent years in the field.

Try searching for theater publicists, theatre pr companies, theater pr companies etc.

Photos of Your Show

There's a helpful article on http://www.nytheatre-wire.com/fotart.htm about what to consider with regard to photos.

To send suggestions, comments, or questions write to carol@musicalschwartz.com

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