www.musicalwriters.com• For songwriters, bookwriters, theatre/film buffs

Publicity and Promotion for Musicals

Start with a website for your new musical

Whether you are a producer or musical writer, your website is your calling card.

Read Ken Davenport's blog post about how to market your show online. Internet Marketing for shows

Books with Tips for publicizing shows

PR Guide for TheatresThe PR Bible for Community Theatres - Example of topics:

Stage Directions Guide to Publicity (Stage Directions Guides)

Full House: The Definitive Guide for Successfully Promoting School and Community Theater (Paperback)

Advertising Your New Musical

Did you know that Google offers grants for the arts for their ads service? Google Grants is a program that offers up to $10,000 in free Adwords advertising per month to not not-for-profits.  And Arts is a category Google likes to fund..... Read more on

Capacity Interactive - a marketing site for the arts

Photos of Your Show

There's a helpful article on http://www.nytheatre-wire.com/fotart.htm about what to consider with regard to photos.

Suppliers for Postcards, Graphics...

Theatresource - postcards - Click around the site for other options.

Theatre Publicists

--Peter Cromarty of www.cromarty.com/ - His company offers entertainment PR for Theatre, Dance, Music, Cabaret, and cultural institutions.

--Wayne Knickel of www.creativepr.org has spent years in the field.

--Susan Schulman www.schulmanpublicity.com Susan L. Schulman has been a theatrical press agent For more than 30 years, specializing in live entertainment including Broadway, Off-Broadway, dance, film, Special Events, TV, books, and individual personalities.

Richard Kornberg & Associates is located at 230 W. 41st Street, Suite 1305 New York, NY 10036
Phone: 212-944-9444

Spin Cycle PR has done PR for Fringe festivals etc.

David Gibbs or Darr PR as been a theater publicist in New York City for a number of years.

Keith Sherman and Associates PR Keith Sherman & Associates (KSA) is a public relations and marketing communications company headquartered in Times Square. Established in 1989, KSA represents a broad spectrum of film, television, theatre, music, sports, special events, media, lifestyles, not-for-profit organizations, celebrity clients. KSA’s corporate clientele ranges from entrepreneurial enterprises to Fortune 500 companies.

Jeffrey Richards Associates
Work: 212-489-6745
911 Seventh Avenue
New York, NY 10036

Association of Theatrical Press Agents and Managers www.atpam.com/ can also mail you a list of members.

Try searching for theater publicists, theatre pr companies, theater pr companies etc.


To send suggestions, comments, or questions write to carol@musicalschwartz.com


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