• Do you have a show you’ve been working on, but the only ones that have heard it are your kids and your cat?
  • Feeling a little stalled creatively, or unsure of how to solve a story problem in your script?
  • Want to really dive into polishing and fine-tuning your show?
  • CRAZY PUMPED to hear your show performed by real actors in front of a real audience?

Wherever you are in writing your show, we’ll meet you there and help you move forward!

The MusicalWriters Development Series provides one-on-one coaching and a customized 12-month plan* to get your show from idea to page to stage. We’ll walk alongside you and make sure you’re on the right track!

Goal Setting

Your initial consult will include an evaluation of where your show is in development and what your needs are as a writer. We’ll set “SMART” goals, both monthly and for the completion of the program, that are Specific, Measurable, Attainable, Relevant, and Time-Oriented.

Script Work

We’ll match you with a specialized Development Coach who will help chart your course (which can morph as necessary as you move along). After a thorough script review, you’ll be guided through whatever work your show needs—character development, story structure, song placement, lyric specificity, theme clarity, etc.

Music Work (it’s a MUSICAL after all!)

Songs are the soul of your show, so you’ll meet with a professional music director to evaluate your score. This can include balancing song types, evaluating vocal ranges, creating a piano/vocal score, integrating script and score, looking at potential instruments needed, and any other music-based issues that need to be addressed.

Branding / Marketing

For those who are ready, we’ll help you determine your target market/audience and walk you through what’s important when creating your musical’s key art and website. We’ll also address managing social media, creating a pitch deck, and how to put your best foot forward when submitting to contests and/or producers.

Final Reading

The last few months of the Development Series will be spent in preparation for the final staged reading.** Writers will meet with a producing director to ensure materials are ready, character and casting needs are specified, and all questions regarding production are addressed.

Let’s get started! Have questions? Email [email protected].

Come FInd Me - Grapevine reading

Enrollment in the MusicalWriters.com Development Series is for 12 months. Additional costs may be incurred by the writer depending on their personal choices in hosting a table reading, producing a concert reading, and any fundraising or marketing. The Development Coach will offer guidance, recommendations, and resources on ways to reduce or fundraise to cover these costs.

*Developmental steps and monthly topics be adjusted based on suggestions of the Development Coach regarding the unique needs of the writer and musical.

**The final staged reading will be produced and performed by one of our Partner Theatres at no additional cost to the writer except personal travel expenses. If a theater is unavailable due to COVID-19 or any other circumstances, an online reading will be suggested. Particpants are not required to hold a staged reading at one of the Partner Theatres. However, if a staged reading is held at a non-Partner Theatre, the writer is responsible for any expenses related to production. The final staged reading must be completed within 18 months of start of Development Series. If writer is not ready within 18 months, a staged reading will not be provided.

Some of our Fabulous Partner Theatres

Interested in being a Partner Theatre? Click here!

MusicalWriters Development Series Team

Holly Reed

Holly Reed

Developmental Coach / Branding & Marketing

Holly Reed is the owner and Creative Director of Reed Creative Group, an award-winning design studio, and MusicalWriters.com, an online resource and community to equip and encourage musical theatre writers. She wrote music and lyrics for “That’s What Friends Do” (along with husband/composer Kelvin Reed) for Girlhood the Musical (CPA Theatricals). Holly and Kelvin also wrote the grade school musical Camp McAuliffe and the upcoming TRUE NORTH: A MAGICAL NEW HOLIDAY MUSICAL. Holly is also a vocalist, actor, director and performance coach. She is a member of ASCAP and the Dramatists Guild and holds a BFA in design and music from the University of Texas at Arlington.

Rebecca Lowrey

Rebecca Lowrey

Producing Director

Rebecca Lowrey is passionate about creating new works and has spent the past 17 years as a premier music director, vocal coach, and accompanist in the Dallas-Fort Worth metroplex, New York City and everywhere in between. The impressive ability to play anything put in front of her has gained her entry to elite casting rooms, production meetings, rehearsals, and beyond, resulting in a unique skillset that spans more than just music — simply put, she knows what works for a musical. A director and producer as well, Rebecca is adept at getting new shows up on their feet in record time, all while efficiently coordinating the long list of to-dos required to prepare a show for an audience.

Rebecca is a champion of diverse casting and production teams (#WomenDirect) and has the pull and connections to assemble unforgettable, live, onstage bands. In 2017, Rebecca began producing a series of intimate productions known as the Living Room Concerts. Starting with simple piano-only performances in her living room with friends, the series expanded to poolside parties and festive holiday gatherings. Her recent credits include the critically acclaimed production of the rock musical Lizzie at Imprint Theatreworks in Dallas, a lauded run of Gutenberg! The Musical! at Amphibian Stage in Fort Worth, and a Rocky Horror Show and 9 to 5 that celebrated the uniqueness of its performers.

You may recognize Rebecca from TikTok, where her popular #DuetWithMe videos encourage thousands of performers to #KeepSinging. Rebecca earned her bachelor of arts degree in music (with a minor in business administration) from Hardin-Simmons University in Abilene, Texas.


Stephanie Cowan

Stephanie Cowan

Developmental Coach / Dramaturg

Stephanie is a producer, dramaturg and occasional casting director who develops and curates new work by new voices. She is the Creative Director at Gold/Ross Productions, a Tony Award winning theatrical production company dedicated to bringing unconventional stories to the stage.

As a freelance dramaturg, she is currently working on Trial, a new musical by Warren Adams and Michael Ogborn. She is also an Associate Casting Director at Michael Cassara Casting and the Line Producer for JoCo Cruise, an annual music, comedy and gaming cruise hosted by singer-songwriter, Jonathan Coulton. She was an Associate Producer on the Broadway production of Amélie, which she helped develop from its early stages at Triptyk Studios, where she was Director of Development from 2008-2017. During her tenure at Triptyk, the company produced many projects, including the NY Times Critic’s Pick My Daughter Keeps Our Hammer by Brian Watkins, the Broadway and US touring productions of Xanadu, 12-time Tony-nominated Broadway, National Tour and West End productions of An American in Paris, Will Ferrell’s You’re Welcome America and the Broadway and Netflix hit comedy, Oh, Hello.

While in quarantine, Stephanie produced “Broadway Does Mother’s Day,” a benefit for BC/EFA, “Curtain Up!,” a 26-episode series devoted to connecting performers with seniors in isolation, and is currently the creative producer for Laura Benanti’s Sunshine Songs, all directed by longtime friend and frequent collaborator, Ashley Rodbro.

Stephanie is often a guest teacher at AMDA and The Growing Studio, has served as an adjudicator at Dayton Playhouse’s FutureFest, was a judge for the New York Musical Festival, and has been a selection committee member for the NAMT Festival of New Musicals from 2012 to 2014, with whom she continues to consult every year. She is an alumna of CTI.

Julie Haverkate

Julie Haverkate

Developmental Coach / Dramaturg

Julie Haverkate is a dramaturg, editor, and passionate advocate of work that is inclusive both on the page and off the stage, behind the scenes. As the Literary Editor for Disney Theatrical Group, she spearheaded DTG’s first collaboration with Marvel—a collection of plays centered on some of the brand’s most beloved super heroes—collaborated on musicals for Broadway, regional theaters, and schools; and led the research and content development of all published dramaturgical materials for all DTG titles (Beauty and the BeastPeter and the StarcatcherShakespeare in Love, and more). She has also worked with Theatre Communications Group, Electric Pear Productions, and the Summer Play Festival; and has written for American Theatre magazine, Broadway Worldink19Show Business, and StageGrade. She received her M.A. in Theatre Studies from Florida State University and a B.A. in English Language & Literature from The University of Michigan in Ann Arbor. Her Master’s thesis, PARADE Diverges, centering on Alfred Uhry and Jason Robert Brown’s Tony Award-winning musical, Parade, was published by VDM. www.juliehaverkate.com
Carmel Dean

Carmel Dean

Music Reviews

Carmel Dean (Composer/Lyricist, Musical Director, Arranger) is an Australian-born musician based in New York. Her compositional debut, Renascence (with a book by Tony Award-nominee Dick Scanlan), was produced Off-Broadway in 2018 by the acclaimed theatre company Transport Group, and subsequently won the Off-Broadway Alliance Award for Best New Musical. As a Broadway musical director and/or arranger her credits include: If/Then; Hands on a Hardbody; American Idiot and The 25th Annual Putnam County Spelling Bee. Other roles include vocal arranger for jam-band Phish (Madison Square Garden and MGM Las Vegas); performer with Green Day on the 52nd Annual Grammy Awards; and former musical director for Broadway legend Chita Rivera. Carmel is a Fulbright Scholar, holds an MFA from New York University’s Graduate Musical Theatre Writing Program, and is a current member of the BMI Lehman Engel Writing Workshop. www.carmeldean.com.

Julie Danielson

Julie Danielson

Music Reviews

Julie Danielson serves as the Artistic Director and Resident Music Director for Music Theatre Kansas City (MTKC). She has her own private vocal coaching studio in Kansas City and works regularly as a professional musician. In New York, she was Lin-Manuel Miranda’s music assistant for Bring it On and played bass for Spring Awakening, Legally Blonde, The Book of Mormon and Smash, as well as many Broadway benefit concerts. In the cabaret scene, she has played at Feinstein’s, Jazz at Lincoln Center, The Metropolitan Room and The Annual Cabaret Convention. As a music director, she has worked at many theaters in Kansas City as well as Transcendence Theatre Company (Sonoma, CA), the Kansas City Symphony (Seussical), and she prepared the back-up chorus for Josh Groban’s Closer tour. She music directed the Regional Premieres of Bring It On, School of Rock and Freaky Friday and the World Premiere of Pasek & Paul’s James and the Giant Peach. She is also the co-composer of two original musicals, The Truth…and Other Lies and Sugarplum. She has music directed over 90 shows and has played for over 100. Education: Cincinnati’s College-Conservatory of Music.