- Getting Produced
- 2023 MW Festival
- About Us
Our social media and branding experts will help you learn the what, when, where, why and how of building your and your show’s following!
Led by Marie Incontrera & JJ Maley
This team has a wealth of experience in helping musical writers build their brand and reach new audiences. Drawing upon their experience on Broadway, Tony-winning producer, JJ Maley will share his expertise in leveraging social media to promote productions and increase online presence. Joined by CEO and founder of Incontrera Consulting, Marie Incontrera, they will share extensive knowledge on how to effectively utilize social media, podcasts, and speaking opportunities to increase your show’s online presence.
Led by Victoria Cairl
Table 7 Strategy
Victoria “Vic” Cairl will share her insights on advertising, marketing, and sales in the arts industry. With over twenty years of experience in organizations such as Disney Theatrical and Lincoln Center, Vic is an expert in using social media to promote productions and drive ticket sales. You will learn practical tips and best practices for using social media to connect with your audience and increase visibility for your new musical works and productions.
Led by Anna DeNoia
Musical writer and TikTok content creator, Anna Denoia, will share her expertise in creating engaging and dynamic social media content. Anna has a unique perspective on how to craft compelling stories and messages for social media. You will learn practical strategies for creating and curating content that connects with your audience and drives engagement.
Led by Rebecca Lowrey & Holly Reed
Whether you’re just starting out or already have a show in the works, Rebecca Lowrey and Holly Reed will team up to share their expertise in marketing and promoting new musical works. Holly will focus on the design aspects of website and logo key art for your new musical and how to effectively leverage these elements to promote your show and build your brand. Rebecca will provide insight as a producer/director of new musical works and what is needed to to effectively market your new musical during the development process from page to stage!
Marie Incontrera (she/they) is the CEO and Founder of Incontrera Consulting; author; musical theater and screen writer; and producer. She works with thought leaders on leveraging their online presence through social media, podcasts, and TEDx and other speaking opportunities. Incontrera Consulting’s social media clients have included Broadway and off-Broadway shows, big tech, purpose-based brands, and more.
JJ Maley (they/them/he/him) is a Tony-winning producer, actor, writer, director, and consultant. They currently work as the Director of Entertainment at Incontrera Consulting. JJ made their Broadway debut as a Producer on Indecent (Tony Nomination) by Paula Vogel. Their recent shows on Broadway include Be More Chill, A Strange Loop (Tony Winner), and What the Constitution Means to Me (Tony Nomination).
Table 7 Strategy
Victoria “Vic” Cairl has worked in the industry for over twenty years and brings her knowledge of advertising, marketing, sales, ticketing, and tourism to the table. She has held positions at Serino Coyne, TMG, Disney Theatrical, The Met Museum, Lincoln Center, and Show-Score. Table 7’s current clients include: The Museum of Broadway, Geva Theatre, Winnie the Pooh, Sesame Street, Pixar Putt, Batsu and New Place Players.
Songwriter & TikTok Expert
Anna DeNoia is a NYC based theatre creator, performer, and composer. Anna has a degree in Theatre and Rhetoric from James Madison University and has worked in many of Chicago’s top theater companies, including Lookingglass and Steppenwolf. Songwriting training includes the 2022 Johnny Mercer Foundation Songwriter’s Project at Northwestern University, as well as the BMI Musical Theatre Writing Workshop in NYC. Musical theatre projects include Open, Stay licensed through Uproar Theatrics, and Grace and the Ghost, debuting at 54 Below in April of 2023
Accompany Musicals & MusicalWriters.com
Rebecca Lowrey is a premier music director, vocal coach, and accompanist in Texas, New York and everywhere in between. A director and producer as well, Rebecca is adept at getting new shows up on their feet in record time, all while efficiently coordinating the long list of to-dos required to prepare a show for an audience. Rebecca is a champion of diverse casting and production teams (#WomenDirect) and has the pull and connections to assemble unforgettable productions. Rebecca’s popular #DuetWithMe videos on TikTok encourage thousands of performers to #KeepSinging.
Reed Creative Group & MusicalWriters.com
Holly Reed is the owner and Creative Director of Reed Creative Group, an award-winning design agency, and CEO of MusicalWriters.com, a resource and community for musical theatre writers. An encourager of adventurous entrepreneurs, Holly enjoys challenging others to live in bold pursuit of their dreams. Holly (along with husband/composer Kelvin Reed) wrote the upcoming True North: A Magical New Holiday Musical which premiered at Orlando Rep in Fall 2022, the grade school musical Camp McAuliffe, and “That’s What Friends Do” for Girlhood the Musical (CPA Theatricals).