How to Build Your Show’s Brand


SKU: 15396 Category:



Class length: 60 minutes
Instructor: Victoria Cairl

From the whispering witches in the Wicked logo to the laughing bride in Mamma Mia!, every great show is helped by a great brand. Learn to build your show’s brand by examining how Broadway shows identify their audience, keep their target in mind, and are purposeful in creating key art.

Victoria “Vic” Cairl runs her own marketing & sales strategy firm.  Past and present clients include: Trevor, Museum of Broadway, A Christmas Carol, Jagged Little Pill, McCarter Theatre, Longwharf Theatre, Nederlander Worldwide and Broadway Wine Club.  She previously worked for Show-Score, Lincoln Center, The Metropolitan Museum of Art, Disney Theatrical, Allied Live and Serino/Coyne.

Price: $9.99 / $0 for Academy members

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