Category: Marketing

Marketing

Breaking Down Broadway Key Art: Fonts

Think of any Broadway musical you’ve seen, and most likely the key art (the show’s brand image) is one of the first things that comes to mind. Designers are very intentional when choosing fonts for a Broadway show’s title treatment. Each has a unique function and exudes a specific style and mood. Here’s a comparison of fonts used in popular Broadway shows.

4 Tips for Creating Demo Recordings

You need to have recordings of multiple songs from your show ready to submit for festivals, workshops, theaters, producers, and agents. Use our checklist for efficient and effective demos.

Pitching Your Show to Producers: Keep It Short & Simple

Learning to pitch your show to potential producers is a skill set that can be developed. Just as an actor has to always be ready with a couple of great monologues, a writer should always be ready with a prepared pitch just in case you are introduced to someone with the potential to move your show forward.

Sharing Your New Musical Online

Showcasing your musical online has never been easier. In addition to creating a website for your new musical, innovative digital platforms of all kinds now exist to promote and sell your music, and also live performances.

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  • October 13, 2022 | 7:00 pm ET

    Academy Masterclass: Submitting & Pitching 101 with Holly Reed

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    Academy Masterclass: TBA

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