Breaking Down Broadway Key Art: Color
Key art is a musical’s visual representation used for marketing, and color choice can play an important role in capturing the essence of the show.
Read Moreby Holly Reed | Mar 16, 2023
Key art is a musical’s visual representation used for marketing, and color choice can play an important role in capturing the essence of the show.
Read Moreby Amanda Dills | Feb 16, 2023
Three key tips to guide the use of social media for musical writers (especially ones with a show to promote): Connect, Serve, and Relate.
Read Moreby Amanda Dills | Feb 9, 2023
20 Ways to Use Social Media to Promote Your New Musical at Every Stage of Development, from inception to profitable production.
Read Moreby Wayne Morris | Jun 29, 2022
A concept album—essentially a full cast recording of your show—is a great marketing tool. Academy Member Wayne Morris shares how he created one without leaving his basement!
Read Moreby Holly Reed | Aug 31, 2021
We’re so fortunate to live in an era where social media platforms are common and varied and...
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