Breaking Down Broadway Key Art: Color
Key art is a musical’s visual representation used for marketing, and color choice can play an important role in capturing the essence of the show.
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Category: Marketing
Three Keys to Using Social Media for Musical Writers
Three key tips to guide the use of social media for musical writers (especially ones with a show to promote): Connect, Serve, and Relate.
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20 Ways to Use Social Media to Promote Your New Musical (at Every Stage of Development)
20 Ways to Use Social Media to Promote Your New Musical at Every Stage of Development, from inception to profitable production.
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How I made a full cast concept album without leaving my basement
A concept album—essentially a full cast recording of your show—is a great marketing tool. Academy Member Wayne Morris shares how he created one without leaving his basement!
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5 Steps to Getting Started with Social Media
We’re so fortunate to live in an era where social media platforms are common and varied and...
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