How I made a full cast concept album without leaving my basement
A concept album—essentially a full cast recording of your show—is a great marketing tool. Academy Member Wayne Morris shares how he created one without leaving his basement!
Category: Marketing
Marketing
5 Steps to Getting Started with Social Media
We’re so fortunate to live in an era where social media platforms are common and varied and...
Breaking Down Broadway Key Art: Fonts
Think of any Broadway musical you’ve seen, and most likely the key art (the show’s brand image) is one of the first things that comes to mind. Designers are very intentional when choosing fonts for a Broadway show’s title treatment. Each has a unique function and exudes a specific style and mood. Here’s a comparison of fonts used in popular Broadway shows.
5 Tips for Releasing a Single from Your Show
With theaters shut down, how do we keep moving forward? We decided that releasing a single could help build brand awareness and maintain momentum.
THEatre ACCELERATOR: Clarifying your Why, Market, Brand & Plan
The Apples and Oranges Arts THEatre ACCELERATOR helps writers create a toolbox of creative resources, marketing assets, pitching tools, and new industry contacts and colleagues.
Product Market Fit – Your Musical as a Start-Up Business
Explore Persona Mapping, Product Market Fit, Total Addressable Market, and Minimum Viable Product as it relates to creating new musicals.
Instagram Stories: Add a Custom Sticker to Market Your Musical
If you have an Instagram account for your musical, you can create a custom sticker with your musical’s logo to post on your stories!
4 Tips for Creating Demo Recordings
You need to have recordings of multiple songs from your show ready to submit for festivals, workshops, theaters, producers, and agents. Use our checklist for efficient and effective demos.
Pitching Your Show to Producers: Keep It Short & Simple
Learning to pitch your show to potential producers is a skill set that can be developed. Just as an actor has to always be ready with a couple of great monologues, a writer should always be ready with a prepared pitch just in case you are introduced to someone with the potential to move your show forward.
Sharing Your New Musical Online
Showcasing your musical online has never been easier. In addition to creating a website for your new musical, innovative digital platforms of all kinds now exist to promote and sell your music, and also live performances.
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