business Archives | MusicalWriters.com

The Big Picture for Off Broadway Shows: Strategies for Success

Many aspiring theatre creators jump headfirst into producing the next Off Broadway hit. However, smart strategizing is often the key to success. Producer Victoria Lang of Broadway & Beyond Theatricals shares wise words on planning ahead.

The Business of Broadway: Roles & Responsibilities

Even if you’re not quite ready for production, it’s helpful to have a working knowledge of all the roles involved in creating and producing a show. Here’s a breakdown of many of the personnel utilized when taking a show from page to stage.

Institute for American Musical Theatre Offers Online Courses for Writers

New York City’s Institute for American Musical Theatre “Creators” program has announced a diverse array of online courses in musical theater writing for the 2020-21 season. (MEMBER PERK: Members of MusicalWriters Academy are eligible to receive a $50 discount on each course!)

THEatre ACCELERATOR: Clarifying your Why, Market, Brand & Plan

The Apples and Oranges Arts THEatre ACCELERATOR helps writers create a toolbox of creative resources, marketing assets, pitching tools, and new industry contacts and colleagues.

Product Market Fit – Your Musical as a Start-Up Business

Explore Persona Mapping, Product Market Fit, Total Addressable Market, and Minimum Viable Product as it relates to creating new musicals.

Silicon Valley Meets Broadway in Apples and Oranges Arts’ THEatre ACCELERATOR

Applying the model that accelerates technology start-ups, THEatre ACCELERATOR treats artists as founders, creating an opportunity to interact with experts in the storytelling, production, financing, distribution and business of show business.