marketing Archives | MusicalWriters.com

Easily Sell Sheet Music Online With ArrangeMe

The ArrangeMe program allows musical writers to self-publish and sell original sheet music online, as well as legal arrangements of copyrighted songs.

Three Keys to Using Social Media for Musical Writers

Three key tips to guide the use of social media for musical writers (especially ones with a show to promote): Connect, Serve, and Relate.

20 Ways to Use Social Media to Promote Your New Musical (at Every Stage of Development)

20 Ways to Use Social Media to Promote Your New Musical at Every Stage of Development, from inception to profitable production.

5 Steps to Getting Started with Social Media

We’re so fortunate to live in an era where social media platforms are common and varied and...

Breaking Down Broadway Key Art: Fonts

Think of any Broadway musical you’ve seen, and most likely the key art (the show’s brand image) is one of the first things that comes to mind. Designers are very intentional when choosing fonts for a Broadway show’s title treatment. Each has a unique function and exudes a specific style and mood. Here’s a comparison of fonts used in popular Broadway shows.

The Big Picture for Off Broadway Shows: Strategies for Success

Many aspiring theatre creators jump headfirst into producing the next Off Broadway hit. However, smart strategizing is often the key to success. Producer Victoria Lang of Broadway & Beyond Theatricals shares wise words on planning ahead.

5 Tips for Releasing a Single from Your Show

With theaters shut down, how do we keep moving forward? We decided that releasing a single could help build brand awareness and maintain momentum.

THEatre ACCELERATOR: Clarifying your Why, Market, Brand & Plan

The Apples and Oranges Arts THEatre ACCELERATOR helps writers create a toolbox of creative resources, marketing assets, pitching tools, and new industry contacts and colleagues.

Product Market Fit – Your Musical as a Start-Up Business

Explore Persona Mapping, Product Market Fit, Total Addressable Market, and Minimum Viable Product as it relates to creating new musicals.

Silicon Valley Meets Broadway in Apples and Oranges Arts’ THEatre ACCELERATOR

Applying the model that accelerates technology start-ups, THEatre ACCELERATOR treats artists as founders, creating an opportunity to interact with experts in the storytelling, production, financing, distribution and business of show business.