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THEatre ACCELERATOR: Clarifying your Why, Market, Brand & Plan

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The Apples and Oranges Arts THEatre ACCELERATOR helps writers create a toolbox of creative resources, marketing assets, pitching tools, and new industry contacts and colleagues.

Product Market Fit – Your Musical as a Start-Up Business

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Explore Persona Mapping, Product Market Fit, Total Addressable Market, and Minimum Viable Product as it relates to creating new musicals.

MainStreet Musicals Highlights New Works Through Online Library

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MainStreet Musicals is a cooperative of theater artists and directors that exists to help new musicals develop outside of NYC—on “Main Street” USA.

Sacred Fools Theater Company Stages Adventurous New Works

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Sacred Fools is a creative theater company that offers readings and shows at the Broadwater building at Santa Monica Blvd and Vine in the heart of Hollywood.

Do These 3 Things Before Submitting Your Musical

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Before you get too far along in submitting a musical, make sure you’re ready. Here are 3 things you need to have done before you start pitching your show.