Think of any Broadway musical you’ve seen, and most likely the key art (the show’s brand image) is one of the first things that comes to mind. Designers are very intentional when choosing fonts for a Broadway show’s title treatment. Each has a unique function and exudes a specific style and mood. Here’s a comparison of fonts used in popular Broadway shows.
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Many aspiring theatre creators jump headfirst into producing the next Off Broadway hit. However, smart strategizing is often the key to success. Producer Victoria Lang of Broadway & Beyond Theatricals shares wise words on planning ahead.
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With theaters shut down, how do we keep moving forward? We decided that releasing a single could help build brand awareness and maintain momentum.
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The Apples and Oranges Arts THEatre ACCELERATOR helps writers create a toolbox of creative resources, marketing assets, pitching tools, and new industry contacts and colleagues.
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Explore Persona Mapping, Product Market Fit, Total Addressable Market, and Minimum Viable Product as it relates to creating new musicals.
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